![]() ![]() ![]() Vice President and US Chief Marketing Officer: Allyson Witherspoonĭirector, Brand, Marketing Strategy & Content: Erich Marx Product Integration Manager: Christian Uka Production Integration Director: Andy Galvin Senior Integrated Business Affairs Manager: Felicia Simmons Senior Business Manager: Michelle Darnell CREDITSĬhief Creative Officer: Chris Beresford-Hillīusiness Director: Barney Baxter & Tony Burman Nissan's March Madness sponsorship also includes sports celebs Kenny Smith, Nate Robinson and Maxwell Pearce sharing insights on social channels, and CBS's NCAA Bracket Game challenge, giving fans the chance to win a 2021 Rogue. Dodgers ace Clayton Kershaw made a somewhat similar play last year for Hankook Tire, while Ken Griffey set the hall-of-fame standard in this Nike spot from the '90s. "We wanted to play off the excitement of a pickup game with the ball having a mind of its own."Īll in all, a diverting entry in the epic-trek-to-retrieve-a-ball sub-genre. "We believe people are excited and ready, especially this year, for the distraction of March Madness," a Nissan rep tells Muse. ![]() Though such a road trip would last about 33 hours nonstop, the ad from TBWA\Chiat Day New York and Skunk director Chris Palmer took a full year to arrive, as it was filmed in February 2020 and benched when pandemic concerns led to last year's tournament's cancellation. Why bother buying a new ball locally? Then he'd miss out on that melodious mix of in-camera action and CGI, driven by King Coleman's boppin' "Boo Boo Song." Seems like branded orbs are always bounding down Telegraph Hill for one reason or another. ![]()
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